Privacy Policy

1. Overview on Collection and Sharing of Information

The Privacy Policy applies only to information that you provide to VISIT FARGO-MOORHEAD through the VISIT FARGO-MOORHEAD website. It does not apply to information that VISIT FARGO-MOORHEAD may have obtained through other means, including but not limited to traditional mailing lists. VISIT FARGO-MOORHEAD allows vendors to offer their services (each a “Vendor”) through the VISIT FARGO-MOORHEAD Sites. Information that you provide to a Vendor is governed by that Vendor’s policies and procedures.

Information that we gather from Users falls into two broad categories: Personal Data and Aggregate Data.

2. Collection and Sharing of Personal Data

Personal Data is information that could reasonably be used to identify you, such as your name, address, email address, birth date, financial information, telephone number or any combination of the foregoing (“Personal Data”). We use Personal Data to provide you with VISIT FARGO-MOORHEAD Services that you have requested. By voluntarily providing Personal Data, you consent to the collection and use of your Personal Data in accordance with the Privacy Policy. If you do not wish to provide the requested Personal Data or if you do not agree to have us use the information for the purposes identified, it is your responsibility to decline to use of those VISIT FARGO-MOORHEAD Services for which the Personal Data is sought. You can access and enjoy a wide range of VISIT FARGO-MOORHEAD Services without providing us with any Personal Data. However, certain VISIT FARGO-MOORHEAD Services do require that you provide some amount of Personal Data. As an example, Users who wish to use the Contact Us and Newsletter Sign-Up, participate in a contest or survey, create a User account, link to third party websites through the VISIT FARGO-MOORHEAD Services, and communicate with VISIT FARGO-MOORHEAD via electronic mail, may be required to provide Personal Data. When you submit Personal Data to us, we may add it to our database. Personal Data may also be disclosed to VISIT FARGO-MOORHEAD employees, independent contractors and agents who need to know that information in order to operate, develop or improve the VISIT FARGO-MOORHEAD Services.

You can request to review, change, update or delete Personal Data that you have previously submitted to us. We will take reasonable steps to verify your identity before we grant you access to your Personal Data and comply with your request. Please be aware that even after such a request is processed, VISIT FARGO-MOORHEAD may, for a time, retain residual information about you in our backup and/or archival copies of our database. To review, change, update or delete Personal Data that you have previously submitted to us please contact: to begin the process.

3. Collection and Sharing of Aggregate Data

Aggregate Data is information that does not personally identify you such as frequency of visits to the VISIT FARGO-MOORHEAD Sites, page views, VISIT FARGO-MOORHEAD Services most frequently accessed, your Internet Protocol (IP) address, referrer addresses, where your computer is routing from, your browser type and version, or your operating system and platform (“Aggregate Data”). We use Aggregate Data to help us develop and improve the VISIT FARGO-MOORHEAD™ Services overall.

Cookies. Cookies are pieces of information that websites transfer to your computer’s web browser for storage on your computer’s hard drive. VISIT FARGO-MOORHEAD uses persistent cookies on the VISIT FARGO-MOORHEAD Sites. A persistent cookie will remain on your hard drive even after you leave a given website and close your browser. When you return to the same website that placed the cookie on your hard drive, the website may then access the cookie.

VISIT FARGO-MOORHEAD uses cookies for the purpose of distinguishing your browser as a previous visitor to the VISIT FARGO-MOORHEAD Sites by tracking repeat visits to the VISIT FARGO-MOORHEAD Sites by you through your IP address. VISIT FARGO-MOORHEAD also uses cookies to identify which parts of the VISIT FARGO-MOORHEAD Sites are most visited by you and how much time you spend in a particular part of the VISIT FARGO-MOORHEAD Sites. The cookie is loaded on your browser during the initial visit to the VISIT FARGO-MOORHEAD sites. The cookies VISIT FARGO-MOORHEAD uses do not collect personally identifiable information from you such as names, addresses or email addresses. Only your IP address and a time stamp of your arrival are collected.

The information collected by VISIT FARGO-MOORHEAD through cookies is used strictly for statistical analysis of usage trends related to the VISIT FARGO-MOORHEAD Sites. VISIT FARGO-MOORHEAD does not share, sell, transfer or provide any information collected through cookies to any third parties. You can set your browser to refuse cookies, or to alert you when cookies are being sent. If you turn off cookies or refuse them, you may not be able to use every portion of the VISIT FARGO-MOORHEAD Sites.

Pixel Tags. We use third parties to measure ad performance. The third party may collect anonymous information about your use of the VISIT FARGO-MOORHEAD Services through the use of a technology device, commonly referred to as a pixel tag, which we place on various web pages within the VISIT FARGO-MOORHEAD Sites. Pixel tags allow the third party to collect anonymous information. The third party reports the anonymous data that they collect on our behalf back to us, which we may link to your personally identifiable information. When we link this information, it is treated under the Privacy Policy as Personal Data.

Click-Throughs. VISIT FARGO-MOORHEAD or a third party authorized by VISIT FARGO-MOORHEAD may send email messages which use a “click-through” text or graphic link that will take you to content on the VISIT FARGO-MOORHEAD Sites. When you click on this link, you pass through our Email Marketing Service Provider’s server before arriving at the destination web page. If we use this feature, we will track click-through data to help determine our users’ interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked by using click-throughs, do not click text or graphic links in the email that is sent to or is received by you.

Advertising. The VISIT FARGO-MOORHEAD Sites may contain advertisements provided by third party advertisers (each an “Advertiser”). An Advertiser may place or utilize its own cookie on your browser, and may collect Aggregate Data about your visit to the VISIT FARGO-MOORHEAD Sites, including but not limited to the number of times you viewed an advertisement. If an Advertiser requests that you provide any Personal Data, that Advertiser’s use and collection of the information will be governed by the Advertiser’s own privacy policy, and not our Privacy Policy. We recommend that you carefully review any Advertiser’s privacy policy before providing Personal Data.

4. Opting Out of Certain Communications

Users are given the choice to opt-out of certain optional communications from us and our affiliates and marketing partners. To “opt-out” you may send an opt-out request to us at with the word “unsubscribe” in the email subject line. Users should allow a reasonable amount of time for the opt-out request to be processed. Please be aware that your opt-out choice may mean that certain features and functions of the VISIT FARGO-MOORHEAD Services will no longer be available to you.

5. Sharing, Selling and Trading Aggregate Data Collected Online With Third Parties

VISIT FARGO-MOORHEAD takes the privacy of our Users very seriously. To improve User experience, VISIT FARGO-MOORHEAD may share your Personal Data with third parties to provide targeted marketing by VISIT FARGO-MOORHEAD to you. However, we do not sell, rent or otherwise provide your Personal Data to third parties for marketing purposes without your prior consent. We may however sell, share or trade Aggregate Data to third parties.

Notice to California Residents: Your California Privacy Rights

Third Party Marketing. If you are a California resident, you have the right to receive: a) information identifying all third-party companies to which we may have disclosed, within the past year, personal information pertaining to you for those companies’ direct marketing purposes; and b) a description of the categories of personal information disclosed. To obtain such information, please email your request to

Do Not Track. VISIT FARGO-MOORHEAD does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. Third parties that have content embedded on VISIT FARGO-MOORHEAD’s Sites such as a social feature may set cookies on your browser or obtain information about the fact that a web browser visited a specific VISIT FARGO-MOORHEAD site from a certain IP address. Third parties cannot collect any other personally identifiable information from VISIT FARGO-MOORHEAD’s Sites unless you provide it to them directly.

6. Social Media

Hashtag Rights Request FAQ #YesFM: For Fargo-Moorhead Convention & Visitors Bureau, doing business as the Fargo Moorhead Convention Office.

So we would like to share your photo. Here are some questions that you may be curious about!

Why are you asking for the rights to my photo/video? We really like your photo and think it shows a really beautiful representation of Fargo-Moorhead locations, attractions, and businesses. We hope you’ll allow us to potentially share your photo/video with the world to inspire people to visit the Fargo-Moorhead tri-city area.

Where and how will you use the photo/video? We may just be looking to share the photo/video on our Instagram feed or on our Instagram Stories. Other places we may use the photo/video include but are not limited to our social media channels (including Instagram, Facebook, Twitter, TikTok, Pinterest, etc.)—in both organic and paid posts—, here on, our Visitor Information Guide, Dining Guide and/or digital ad placements. You could be asked in two ways about your photo/video and our access level.

*Content is permitted to be shared via a CrowdRiff Gallery living on website in full, including blog pages, dedicated pages, etc. The photo will link outright to the original post with the original username tagged to the post.

Content is not permitted for social media usage across other social media channels. If the Fargo-Moorhead Tourism Office wishes to use it for “marketing efforts,” an additional request must be given to the user with additional acceptance of the terms and conditions as it relates to this new request.

If we have asked for a #YaSureFM or #YouBetcha: We are requesting that the content is permitted to be potentially used in marketing efforts and material*. Photo/video credit will be placed when permitted and/or available.

Marketing efforts or materials that may feature your photo/video include but are not limited to our social media channels (including Instagram, Facebook, Twitter, TikTok, Pinterest, etc.)—in both organic and paid posts. You may also see here on via a CrowdRiff Gallery, on our Visitor Information guide (produced in print and/or digital) and/or Visual Guide, and digital ad placements.

If we requested full rights to your photo/video and would prefer to have your photo/video only shared limited on social channels or Instagram only, please send a direct message on Instagram making the request and a new comment will be submitted to acquire limited rights.

Will you let people know it’s my photo/video? On social media channels, we will tag your social media handle in the caption. We take measures to make sure if you’re on another social channel with a different handle, we tag you appropriately. There can be instances when your photo/video may be used but a limited number of placements may not allow for it. We will as often as we can though.

Will you edit my photo/video? Some placements may require us to crop the photo/video to better fit in the display dimensions or otherwise make changes, but we’ll always try to keep the editing to a minimum. You took a great picture/video and we don’t want to mess with it!

UGC Content Conditions: The use of user-generated content reflects our brand through our social channels. User-generated posts may be rejected or removed when the content of a post:

Is off-subject or out of context
Contains obscenity or material that appeals to the prurient interest
Contains personal identifying information or sensitive personal information
Contains offensive terms that target protected classes, are threatening, harassing, or discriminatory
Incites or promotes violence or illegal activities
Contains information that reasonably could compromise public safety, security, or matters related to criminal or civil investigations
Advertises or promotes a commercial product or service, or any entity or individual
Promotes or endorses political campaigns, ballot measures, or candidates

7. Disclosures

It is possible that we may need to disclose Personal Data when required by law, such as responses to civil or criminal subpoenas, or other requests by law enforcement personnel, to establish or exercise our legal rights or, defend against legal claims and if in our judgment in such circumstances disclosure is required or appropriate.

We may also share Personal Data if we believe it is necessary in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms, or as otherwise required by law.

We may disclose your Personal Data and Aggregate Data to a third party as part of a reorganization or a sale of the assets of VISIT FARGO-MOORHEAD. Any third party to which we transfer or sell VISIT FARGO-MOORHEAD assets will have the right to continue to use the Personal Data and Aggregate Data that you provide to us, subject to this Privacy Policy as may be amended.

8. Credit Card Information

VISIT FARGO-MOORHEAD does not collect credit card information from Users. However, if you choose to enter into a transaction with a Vendor, including but not limited to a product purchase through Shopify, you should be aware that the Vendor may request that you provide your credit card information. Such transactions do not take place on the VISIT FARGO-MOORHEAD Sites and VISIT FARGO-MOORHEAD is not responsible for the processing or security of such transactions.

9. Children and Privacy

We are concerned about the safety of children when they use the Internet, and understand that children may not understand all the provisions of our Privacy Policy or make informed decisions about the choices that are made available to adult Users of the VISIT FARGO-MOORHEAD Services. We encourage parents and guardians to spend time with their children online and to be familiar with the sites their children visit. The VISIT FARGO-MOORHEAD Services are not directed to children under the age of 13. If we learn that a child under the age of 13 has provided Personal Data, we will comply with Children’s Online Privacy and Protection Act (“COPPA”) to delete the information or obtain verifiable parental consent in accordance with COPPA.

10. International Transmission of Data

The Internet is a global environment. Using the Internet to collect and process personal data necessarily involves the transmission of data on an international basis. This means that your information may be transferred to and maintained on computers located outside of your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. By using VISIT FARGO-MOORHEAD Services and/or communicating electronically with us, you acknowledge and agree to our processing of your Personal Data in this manner, and agree to be bound by the applicable privacy laws that VISIT FARGO-MOORHEAD is governed by as well as the jurisdiction and venue provisions of the VISIT FARGO-MOORHEAD Terms.

11. Links to Other Websites

The VISIT FARGO-MOORHEAD Services contain links to websites operated by other people or companies. The Privacy Policy does not apply to the practices of third party sites, which may have their own privacy policies or no privacy policy at all. While we try to link only to sites that share our high standards and respect for privacy, VISIT FARGO-MOORHEAD does not control the content of third party sites and takes no responsibility for their content. It should not be implied that VISIT FARGO-MOORHEAD endorses or otherwise recommends such sites or the products or services offered or that VISIT FARGO-MOORHEAD has any control over these party links. We do not assume responsibility or liability for any content, opinions, materials, or services available on them. We encourage you to review the privacy policies and terms of use of any third party sites or services before providing any of them with any of your personally identifiable information. This Privacy Policy applies only to the VISIT FARGO-MOORHEAD Services.

VISIT FARGO-MOORHEAD Vendor Sites. Sites hosted by Vendors may be accessed through the VISIT FARGO-MOORHEAD Services. In some cases, these sites may maintain the look and feel of the VISIT FARGO-MOORHEAD Sites. Nonetheless they are governed by the Vendor’s policies and not those of VISIT FARGO-MOORHEAD. It is your responsibility to review the relevant privacy policies prior to accessing the services available on such Vendors sites. Vendor sites that may maintain the look and feel of VISIT FARGO-MOORHEAD Sites are the following:

Utrip. When you view the itinerary planner on, you will be transferred to the Utrip website, which owns and operates It will appear as if you are still on the VISIT FARGO-MOORHEAD Sites. Please review the Utrip privacy policy prior to using any Utrip services.

12. Security

VISIT FARGO-MOORHEAD uses a variety of safeguards to protect your Personal Data. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot ensure or warrant its absolute security. Consequently, when you transmit your Personal Data to us, you do so at your own risk. We use physical, electronic, and procedural safeguards and other appropriate measures to protect your Personal Data against unauthorized access or use, alteration, unlawful or accidental destruction and accidental loss.

If you create a User account in Utrip, your account information will be password protected. It is important for you to protect against unauthorized access to your login information, password and to your computer. Be sure to log off from the VISIT FARGO-MOORHEAD Services when finished using a shared computer. We strongly request you not to communicate any confidential information to VISIT FARGO-MOORHEAD through email or any other means.

If VISIT FARGO-MOORHEAD learns of a security systems breach, we may attempt to notify you electronically so that you can take appropriate protective steps. By using the VISIT FARGO-MOORHEAD Services or providing Personal Data to us, you agree that we can communicate with you electronically regarding security and privacy issues related to the VISIT FARGO-MOORHEAD Services. VISIT FARGO-MOORHEAD will endeavor to provide notice to you of any security systems breach and efforts to restore the integrity of the VISIT FARGO-MOORHEAD Services in accordance with applicable law. If you become aware of any breach of data security or have any other questions about the security of the VISIT FARGO-MOORHEAD Services, please contact us at:

13. Changes to Privacy Policy

VISIT FARGO-MOORHEAD may update or make changes to this Privacy Policy at any time. Please review it periodically. We may provide you additional notice of modification as appropriate, either through email or an updated “date,” on the Privacy Policy that we post on the VISIT FARGO-MOORHEAD Services. Your continued use of the VISIT FARGO-MOORHEAD Services after any modification of the Privacy Policy will constitute your acceptance of these modifications.

14. Contact Us

If you have questions regarding this Privacy Policy or the information collection and dissemination practices of VISIT FARGO-MOORHEAD, please contact us at: