About Us

What is a Convention & Visitors Bureau?

According to Destinations International, a Convention and Visitors Bureau (CVB) is defined as: “a not-for-profit organization charged with representing a specific destination, and most are largely funded by hotel occupancy taxes.”

“CVBs give planners access to a wide range of services within their destinations, including but not limited to: arranging site inspections, checking hotel and meeting space availability, and linking planners to expert local service providers. CVBs and their destination experts serve as extensions of your planning team.” 

About the FM CVB

We are your go-to source for anything happening in the Fargo-Moorhead area! The Fargo-Moorhead CVB is fully funded by a lodging tax paid for by visitors staying in area hotels and has a board of directors that governs the organization.

At the Fargo-Moorhead CVB, the organization is split into 4 departments: Convention Sales, Sports Sales, Marketing, and Admin. Learn more about the staff on our Staff page.

Mission Statement

The Fargo-Moorhead-West Fargo CVB works to position our distinctive community as a desirable destination and gateway to the region and nation, resulting in a superior Quality of Life for its residents.

Vision Statement

The Fargo-Moorhead-West Fargo CVB will be the respected authority on Tourism as an Economic Development strategy that enhances the Quality of Life for the region.

The Fargo-Moorhead-West Fargo CVB will collaboratively develop and promote a shared community vision to enhance the attractiveness of the region for visitors and residents alike.

Core Values

Start with YES

We know we can’t do everything, for everyone who asks, but we often can find a way to help, and we always want to have the opportunity to try.

Join forces

We have a willingness to collaborate with our many community partners to help move our communities forward as attractive places to visit and to live. 

Promote proudly

We are here to let the world know what a wonderful place this is, not just for visitors, but for any who might think about making this their home.

Strategic Plan

This strategic plan guides the CVB in its long-term goals.

These goals are meant to provide a framework for 2024-2026: 

  • Strategically align organizational resources toward high-value market segments
  • Advocate for destination development
  • Enhance community livability and sense of place
  • Continue to build organizational excellence