About Us
What is a Convention & Visitors Bureau?
According to Destinations International, a Convention and Visitors Bureau (CVB) is defined as: “a not-for-profit organization charged with representing a specific destination, and most are largely funded by hotel occupancy taxes.”
“CVBs give planners access to a wide range of services within their destinations, including but not limited to: arranging site inspections, checking hotel and meeting space availability, and linking planners to expert local service providers. CVBs and their destination experts serve as extensions of your planning team.”
About Visit Fargo-Moorhead
We are your go-to source for anything happening in the Fargo-Moorhead area! Visit Fargo-Moorhead is fully funded by a lodging tax paid for by visitors staying in area hotels and has a board of directors that governs the organization.
At Visit Fargo-Moorhead, the organization is split into 4 departments: Convention Sales, Sports Sales, Marketing, and Admin. Learn more about the staff on our Staff page.
Mission Statement
Visit Fargo-Moorhead works to position our distinctive community as a desirable destination and gateway to the region and nation, resulting in a superior quality of life for its residents.
Vision Statement
Visit Fargo-Moorhead will be the respected authority on Tourism as an Economic Development strategy that enhances the quality of life for the region.
Visit Fargo-Moorhead will collaboratively develop and promote a shared community vision to enhance the attractiveness of the region for visitors and residents alike.
Core Values
Start with YES
We know we can’t do everything for everyone who asks, but we often can find a way to help, and we always want to have the opportunity to try.
Join forces
We have a willingness to collaborate with our many community partners to help move our communities forward as attractive places to visit and to live.
Promote proudly
We are here to let the world know what a wonderful place this is, not just for visitors, but for any who might think about making this their home.
Strategic Plan
This strategic plan guides Visit Fargo-Moorhead in its long-term goals.
These goals are meant to provide a framework for 2024-2026:
- Strategically align organizational resources toward high-value market segments
- Advocate for destination development
- Enhance community livability and sense of place
- Continue to build organizational excellence
