Sales Swipe-Rightability: How to Get to 'Yes' in a One-Click Economy It can be tough being in sales. Buyers are more independent, empowered, and educated than ever before. They are also stressed out, distracted, and difficult to connect with. How does a sales pro navigate this sped-up world in which customers are hard to reach and the competition is one click away? The most successful sales people know how to leverage personality nuances to make a positive impression and stand out among the crowd. And, when they combine their ability to create resonant relationships with strong messaging and captivating imagery, they generate a powerful "swipe-rightability" that attracts the best customers and gets them to 'Yes'.