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The Pop-Up Shop features Be More Colorful

The Pop-Up Shop, located in Downtown Fargo, will feature Be More Colorful, a local
company who specializes in creating augmented and virtual reality experiences.

The Pop-Up Shop, a concept started by design and marketing company, Abovo, launched in November of
2017 features community start-ups and businesses to assist in launching their brand and products.

“Until today, we’ve only featured companies who offer something to hold,” says Abovo owner, Andrew
Young. “You could come in and get a coffee or buy a piece of furniture, and now you can come in, put
on a pair of virtual reality glasses and walk down the Enchanted Highway, tour the new Sanford Athletic
Sports Complex or visit Medora.”

When a guest walks into The Pop-Up Shop, they are given a pair of virtual reality glasses for use during
their visit. The virtual experiences are free of charge and only require you bring a smart phone or device
to use with the glasses. Guests will need to download an app, available for both iOS and Android, at

“We are excited to be in a venue to create public discussion about what is possible with these new
interactive technologies,” says Matt Chaussee, owner and co-founder of Be More Colorful. “We have
created over 22 virtual experiences the community can experience and we are hoping they can give us
feedback on more compelling and engaging experiences that need to be created.”